ThriveDX GI Bill

ThriveDX’s brand partner, University of Chicago, had its cybersecurity program approved for GI Bill Benefits by the VA.

This was a huge opportunity. My team and I created marketing assets to promote the GI Bill benefits to veterans and their families in markets where we were not competing with other partner brands. I’m really proud of the work we did on this campaign, which drove a dramatic increase in course sign ups.

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Here's a sample of the work we did.

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Roles: Copy Lead, Creative Direction

Video Ad