ThriveDX’s copy and content team had a morale problem. After a hypergrowth period, the writing team was dramatically culled into a lean content machine. Spirits were low.

 

That’s when I came in.

 

My job was to elevate team morale, improve our creative overall, then scale our efforts while incorporating LLMs (aka AI) into our workflow.

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In addition to the ThriveDX brand, we had to incorporate brand guidelines for over a dozen university partners brands. You've never seen such discontent over serial commas, y'all.

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During all of this, we folded enterprise and product into marketing, so a year after I started, we were doing over three times the amount of work than when I started.

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The design team lead, Mor Ohana, and I functioned as de facto creative directors for the company. I authored a creative strategy document and worked with Mor to implement it.

 

And during all of this, I also took on the role of executive producer of the company podcast, Net Impact.

 

Click below to see a small sampling of the many varied projects I had the privilege to work on at ThriveDX. Click each project to get a deeper understanding of the work, my contribution, and its impact on the company.

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Roles: Copy Lead, Creative Director