ThriveDX had an authority problem. Potential customers knew our brand partners, but they had no idea who the hell we were, or why we could provide them with a cadillac cybersecurity training experience. That’s where our content marketing strategy came in.

In order to establish our bonafides in the bootcamp space, we created Net Impact, a bi-weekly podcast hosted by Fred Menachem that explores the human side of cybersecurity.

I functioned as both the primary copywriter on collateral, and as the executive producer of the show itself. Like and subscribe! Hit the bell!

​

Roles: Executive Producer, Lead Copywriter, Creative Direction