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Award-winning Austin, Texas based creative director and copywriter Michael Seth Prell

Who dis?

Words.

 

Remember them? In the past, clever people would string them together in a series that would magically entice other people to do things. These clever people were called "copywriters." Sometimes, if their magic was strong enough, they could be called "creative directors." (Apparently "WORD MAGICIAN" was taken by an obviously inferior occupation.) 

Well, dear reader, I regret to inform you that I am, in fact, a "creative director" and "copywriter." That's right. I use words to make people do things. How? It turns out that if you have a semi-solid grasp on the non-newtonian fluid of language AND the ability to put yourself in the shoes of others, you can use insight gained from the latter to inform your sorcery of the former.

And if your word magic is strong enough, you can use it to command an army of creative individuals. Preferably not undead, though it has been known to happen when deadlines are especially tight.

 

Based out of Austin, Texas.

Please let me know if there is queso in my beard.

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